5 Benefits of Websites for small businesses

5 Benefits of Websites for small businesses

Consumers look online for information that will help them make more informed purchasing decisions. Salesforce research shows that 87% of consumers begin product searches on digital channels, and that is up at least 71% from 2017. This buying trend highlights the importance of a website for today’s small businesses.

If you want your small business to be successful in the modern marketplace, you need a professional website. Your website is the backbone of your business, supporting all your digital marketing efforts. Here are 5 benefits of websites for small businesses:

Improves Your Advertising Effectiveness

Adding your website on all your promotional material will help you gain more exposure and it encourages visitors to look through your site for the information they are seeking.

Saves Money on Printing and Distribution Costs

A website can act as your online flyer, catalogue or brochure that can be changed or updated at any time. If you use a content management system (CMS) like WordPress, you can make changes fast and at no charge.

Easy Access to New Customers

It is so simple for your existing customers to refer their friends or relatives to your site just using the website URL.

Learn More About Your Customers

You can use analytics to look at the behaviour of your customers and deliver advertising straight to them. You could also feature visitor polls and online surveys to see what your customers want and how they feel.

Improves Customer Service

You can process more requests all from one place, customers can quickly and easily contact you, give you feedback on your products or ask about availability.

Websites are highly beneficial to any business, especially a business starting. If need to get your business out there in a cost-effective way or if you don’t have premises just yet and need a platform to sell your goods, having a professional website is the way to go. Fill out one of our contact forms today to discuss your website and receive a free quote.

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